Our services can be customized to fit your needs. For example, our engagements can range from completing short-term finite projects to providing ongoing marketing management in the form of a virtual/part-time CMO. Our services are focused on the following areas:

 

TARGETING:

You can’t—nor should you want to be—all things to all people. The key to profitable sales is understanding your key customer segments, developing targeted messaging that gets to the heart of their experience with your brand, and getting that message in front of them at the right time. We have the tools and experience to guide you in all stages of this process, from market research and segmentation analysis to messaging development and creative testing.

 

RETENTION:

Many companies focus all of their energy on bringing in new customers. But, if everyone who walks in your front door heads straight out your back door, you aren’t maximizing the lifetime value of your customers. We can work with you to retain and collect further revenues from your customer, long after that initial sale is made. In the case of freemium and subscription-based products, we can help you increase activation rates and improve your persistency curves.

 

E-MARKETING:

The internet is a direct response medium, and we make sure all of your e-marketing efforts are ROI optimized. We help you establish your online objectives and make sure they fit into your overall marketing strategy. Our areas of expertise include search engine marketing (SEM), search engine optimization (SEO), direct response email, affiliate programs, social media, viral campaigns, interactive advertising, online promotions, mobile marketing, eCommerce, website development, landing page optimization, and content management.

 

ACQUISITION:

This is what most people think of when they hear the term “marketing.” We can not only help you build awareness and demand, but also help you close the sale and acquire profitable customers. We are experts in the full range of off-line and on-line marketing channels, and can help you find the marketing mix that works best for you and your company.

 

LIFECYCLE MANAGEMENT:

Congratulations! You have acquired and retained your customers. But are you (and they) getting the most out of the relationship? Unfortunately, for most companies, the answer is no. We can help you develop or improve upon your CRM program, determine what stages there are within your customers’ lifecycles, and create marketing strategies and programs that are specifically optimized to appeal to customers within each of those stages.

 

ANALYSIS:  

Given that we were founded by somebody who has a post-graduate degree in this stuff, we can pretty much help with anything you can dream up. Whether that’s strategic analysis, competitive analysis, surveys and market analysis, consumer behavior analysis, marketing test design and analysis (from A|B splits to multivariate), or database analysis, we have been there and done that…and can help you get it done, too.